Adele Peters

Adele Peters manages theSustainable Products and Solutions Programat Haas School of Business's Center for Responsible Business, where she supports research and development of innovative solutions to sustainability challenges.

The Sustainable Products and Solutions Program at UC Berkeley also funds fellowships, competitions, symposiums and other opportunities for students, faculty and companies to collaborate for positive change.

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Using Gamification to Make the World a Better Place

July 3, 2011

ByAdele Peters

From the 'Prius Effect' to Farmville, the way we interact with technology can be a force for positive environmental change, and -- if done well -- can help companies build loyalty and revenues.

What's Behind the Big Sustainability Push at Unilever

June 29, 2011

ByAdele Peters

The VP of sustainability at the consumer-goods giant talks about the power of collaboration, the difficulty of changing individuals' behavior, and why Americans in the shower is one of the biggest environmental hurdles Unilever faces.

What's in a Name? Rethinking 'Sustainable Consumption'

January 26, 2011

ByAdele Peters

Consumption has long been a dirty word for environmentalists. As the term "sustainable consumption" spreads throughout the business world, it might be time to question whether this part of sustainability strategy should be called something else.