Suzanne Shelton

Suzanne Shelton is president and CEO of Shelton Group, the nation’s leading marketing communications agency focused exclusively on energy and the environment.

Suzanne Shelton is the founder and CEO of Shelton Group, the nation’s leading marketing communications agency entirely focused exclusively in the ESG space. She leads Shelton Group in creating a market advantage for the organizations that are creating a sustainable future. Those organizations include Bush Brothers, Eastman, Environmental Defense Fund, Panasonic, Papa John’s, The Resilient Floor Covering Industry, The Sustainable Forestry Initiative and Suncast. She regularly counsels C-level executives at Fortune 1000 organizations on how to best define and leverage their sustainability approaches to drive business results, and was selected in 2018 as an Environmental Leader 75 honoree. She currently serves on the board of the American Council for an Energy-Efficient Economy (ACEEE) and the advisory board of Cyclyx, and recently served on the board of the Energy and Environmental Building Alliance (EEBA). Ms. Shelton offers insights and inspiration on conference stages around the country, guest writes for the likes of Fast Company, Green Builder and GreenBiz, and directly manages a team of leaders who, collectively, have made Shelton Group a 30-year success story.

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Speaking Sustainably

The Pitfalls and Opportunities of Eco Labeling

July 16, 2009

BySuzanne Shelton

There have been two big announcements recently regarding eco labeling and certification -- one that's causing quite a stir and one that’s happened relatively quietly. Both represent a big opportunity for the organizations involved and one represents potential danger.

Green Marketing: A Two-Fold Lesson in Perception and Reality

July 13, 2009

BySuzanne Shelton

Trying to be green is complicated and confusing for most consumers. It's sometimes not very clear even for those of us immersed in the industry. So most people have wrapped their brains around the issue by creating simple truths they can believe in. And those "truths" are based on perceptions, which often can defy reality.

How to Help Consumers Feel Secure, Not Screwed

April 8, 2009

BySuzanne Shelton

How many times have you conducted a survey to test consumer likelihood to buy a product or product, and seen encouraging propensity numbers, only to have actual purchase/participation not bear out like the survey predicted? It happens all the time, particularly in the green arena -- and it doesn’t have to be that way, says Suzanne Shelton.